‘The tiny, dynamic flourishes in Flaxman, and the simple thought of putting a sign into motion, demonstrate that even the most workaday commission can be turned into a generous and surprising creative gesture.’
This Adventure uncovers the story behind the Met Police’s famous revolving sign, relocated to their new HQ on Victoria Embankment in 2017. Its creator, Edward Wright, is a largely unsung twentieth century designer and teacher, who also developed Flaxman, the typeface used both on the revolving sign and for wayfinding throughout New Scotland Yard.
Allford Hall Monaghan Morris
Map-folded leaflet, open: 420 × 594mm,
closed: 209 × 98mm
Poster image: Sketches for the Flaxman font, Central Lettering Record, Central St Martins